Privacy Policy for Brighthato

Effective Date: January 3, 2025

At Brighthato, we value and respect your privacy. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website, brighthato.com, or use our services. By using our website and purchasing our products, you consent to the practices described in this policy.

1. Information We Collect

We collect various types of information to provide you with the best shopping experience and services. This includes:

  • Personal Identification Information: When you place an order, sign up for our newsletter, or interact with our website, we may collect personal details such as your name, email address, phone number, shipping address, and payment information.
  • Non-Personal Information: We may collect non-personal information such as your IP address, browser type, device information, and browsing behavior through cookies and other tracking technologies to improve the functionality and user experience of our website.
  • Payment Information: We use secure third-party payment processors to handle all financial transactions. Your payment details are processed securely and are not stored by Brighthato.

2. How We Use Your Information

The information we collect from you is used for various purposes, including:

  • Order Processing: To process your orders, confirm payments, and deliver products to your address.
  • Customer Support: To respond to your inquiries, provide assistance, and resolve any issues related to your orders or our products.
  • Marketing and Promotions: With your consent, we may send you promotional emails, newsletters, or offers related to our products. You can opt-out of marketing communications at any time by unsubscribing from our emails.
  • Website Improvement: To analyze user behavior and improve our website’s functionality, user experience, and performance.
  • Legal Compliance: To comply with applicable laws, regulations, or legal processes, including enforcing our website terms of service or responding to lawful requests from authorities.

3. How We Protect Your Information

We take the security of your personal information seriously and use a variety of physical, electronic, and managerial measures to safeguard it. These include:

  • Encryption: All sensitive data, such as payment information, is transmitted using Secure Socket Layer (SSL) encryption to protect it during the transaction process.
  • Third-Party Payment Processors: We partner with trusted third-party payment gateways, such as PayPal, which handle payment processing securely. Brighthato does not store or have access to your credit card information.
  • Data Access Control: Access to your personal information is restricted to employees and partners who need it for business purposes, and they are bound by confidentiality agreements.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze website performance. Cookies are small text files that are stored on your device when you visit our site. They help us recognize your device, remember your preferences, and improve our website’s functionality.

You can control the use of cookies through your browser settings. If you choose to disable cookies, some features of our website may not function properly.

5. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

  • Service Providers: We may share your information with trusted third-party vendors, such as shipping companies, payment processors, and email marketing platforms, to fulfill orders and provide services. These providers are required to protect your information and use it solely for the purposes of providing their services.
  • Legal Requirements: We may disclose your personal information if required to do so by law or if we believe such action is necessary to comply with legal obligations, protect the rights and safety of Brighthato, or respond to a legal process.
  • Business Transfers: In the event that Brighthato undergoes a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction. We will notify you via email or a prominent notice on our website if such a change occurs.

6. Your Rights and Choices

You have several rights regarding your personal information:

  • Access and Update: You can review, update, or correct your personal information at any time by logging into your account or contacting our customer support team.
  • Opting Out of Marketing Communications: If you no longer wish to receive promotional emails or newsletters from us, you can unsubscribe using the link provided in any email we send or by contacting us directly at info@brighthato.com.
  • Data Deletion: You can request the deletion of your personal data by contacting us. We will make reasonable efforts to comply, except where we are required to retain certain information for legal or business reasons.

7. Third-Party Websites

Our website may contain links to third-party websites or services. Please note that this Privacy Policy applies only to Brighthato and our website. We are not responsible for the privacy practices or content of third-party websites, and we encourage you to review the privacy policies of any third-party websites you visit.

8. Children’s Privacy

Brighthato does not knowingly collect or solicit personal information from children under the age of 13. If we learn that we have inadvertently collected personal information from a child under 13, we will take immediate steps to delete such information.

9. Changes to This Privacy Policy

Brighthato reserves the right to update or modify this Privacy Policy at any time. Any changes will be reflected on this page with an updated “Effective Date.” We encourage you to review this Privacy Policy periodically to stay informed about how we protect your privacy.

10. Contact Us

If you have any questions, concerns, or feedback regarding this Privacy Policy or your personal data, please contact us at:

  • Email: info@brighthato.com
  • Phone: (719) 941-0150
  • Mailing Address: 17987 County Rd #41 1 10 Aguilar, Colorado

Thank you for trusting Brighthato with your personal information. We are committed to ensuring your privacy and providing a safe shopping experience.